TIERRA Y SOL
(CDMX · MX · 2021)
(RE- BRANDING)
BRANDING
AMENO TEAM
ILLUSTRATIONS
ANA ROJO
PHOTOGRAPHER
HUERIK PALOS
PROJECT CREDITS.
Making a big statement in the fresh products industry with Tierra y Sol pasta.
CLIENT
SERGIO ANGELINNI
PRODUCT TYPE
FRESH PASTA
ABOUT.
Tierra y Sol pasta is a premium fresh pasta brand that stands out in the Mexican market for its commitment to quality and authenticity. Founded by Sergio Angellini, one of Mexico's leading industrial pasta makers, Tierra y Sol brings the best of Italian culinary traditions to Latin markets with a diverse range of fresh pasta products, including Ravioli, Fettuccine, Tortellini, and Lasagna.
Our role in this project was to revitalize Tierra y Sol's brand with a complete rebranding strategy. This included modernizing the visual identity and packaging design to reflect the premium quality of their fresh, Italian-made products. Through the rebranding, we worked to communicate the authenticity of the brand while infusing a contemporary edge that appeals to the discerning tastes of modern consumers.
The results were clear: Tierra y Sol has successfully reasserted itself as a leader in the fresh pasta market in Mexico, combining Italian heritage with a fresh, modern presentation that captivates the hearts and taste buds of its customers.
