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AMFOODS
(MIAMI · US · 2021)
(REBRANDING)
BRANDING
AMENO TEAM
LOGO
KARLA HEREDIA
PHOTOGRAPHER
SOFÍA GONZÁLEZ
CREDITS
AM Foods is the bridge between Latin and European culinary heritage and the U.S. market. With roots in Grupo Abascal (Mexico) and Importaciones Cuesta (Spain), the company brings together over a century of combined experience in sourcing and distributing high-quality food products — from seeds and herbs to preserves and specialty goods.
ABOUT
We were brought on board to refresh the brand and reflect its international strength and trustworthiness. The rebranding included a refined identity system, a modern, easy-to-navigate website (amfoods.us), and a clear positioning as a premium distributor for both retail and wholesale clients. The digital strategy also considered AM Foods’ growing presence on platforms like Amazon, building consistency across all points of contact.
PRODUCT TYPE
The result is a brand that feels global, grounded, and ready to grow. With a polished image and a clear voice, AM Foods continues expanding its reach across the U.S., becoming a reliable partner for those seeking authentic Mexican and Spanish products.
