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ARTEFACTO
(OAXACA · MX · 2023)
(PRODUCT DEVELOPMENT)
ART DIRECTION
ALE VALDEZ
BRANDING
AMENO TEAM
ILLUSTRATIONS
BY KARLA HEREDIA
PHOTOGRAPHER.
BY SOFÍA GONZÁLEZ
PROJECT CREDITS
Artefacto is a soulful artisanal mezcal born in Oaxaca, created by Spiritual Elixirs LLC with one clear intention: to share the beauty of tradition through every drop. After falling in love with the spirit of Oaxaca, its people, and its flavors, this project took shape as an homage to craftsmanship, nature, and culture.
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We were brought in to refresh and reposition the brand through a complete rebranding and product development process. Our work included redesigning the visual identity, labels, and packaging to better reflect the artisanal quality of the mezcal, while aligning the brand with a more premium and contemporary market. Every detail — from typography to bottle presentation — was carefully crafted to honor its roots while making it stand out on shelves.
CLIENT
SPIRITUAL ELIXIRS LLC
PRODUCT TYPE
SPIRITS
ORIGIN
OAXACA, MX.
ABOUT.
By focusing on small-batch production, Artefacto stands apart in a saturated market — celebrating quality over quantity, and offering a product that feels intentional, rooted, and deeply human.
