NEGRO MOSTAZA
(CDMX · MX · 2020)
(DIGITAL STRATEGY)
BRANDING
KARLA HEREDIA
PHOTOGRAPHER
SOFÍA GONZÁLEZ
CREDITS
Negro Mostaza is a groundbreaking online retail brand that offers a wide variety of non-perishable products like seeds, chiles, spices, nuts, and more. Their mission is simple: to bring quality retail products to businesses across Mexico, offering everything from gourmet ingredients to everyday essentials with a touch of originality.
Negro Mostaza is a retail online store in Mexico of non-perishable products such as seeds, chiles, spices, nuts and much more.
ABOUR
ORIGIN
CDMX
PRODUCT TYPE
NON PERISHABE
WEB
NEGROMOSTAZA.COM
We worked on the brand’s product development, branding, and packaging — making it not only visually appealing but also functional. This was paired with a digital strategy and a fully optimized e-commerce platform that reflects the essence of the brand while offering a seamless shopping experience.
Within the first six months of launching the website and strategy, sales doubled the initial projections — reaching over $2 million MXN. A testament to how strong branding and smart execution can drive real, measurable growth.
