LA CANASTA
VIVA
(CDMX · MX · 2023)
(RE-BRANDING)
BRANDING
CDMX & BARCELONA
ILLUSTRATIONS
ALE VALDEZ
PHOTOGRAPHER
HUERIK PALOS
CREDITS
La Canasta Viva is a 100% organic store located in the heart of Mexico City, just two blocks away from the iconic Ángel de Independencia. With a focus on local and Mexican products, it provides the community with the freshest, highest-quality organic produce, as well as a wide variety of sustainable goods, from groceries to skin care and eco-friendly home products.
ORIGIN
CDMX
PRODUCT TYPE
ORGANICS
LOCATION
RIO NAZAS 126, CDMX
ABOUT.
Our work with La Canasta Viva was centered around their rebranding efforts to position the store as a key destination for organic, local, and sustainable products in Mexico City. We revamped their visual identity and digital presence to reflect the welcoming, community-oriented nature of the store, while emphasizing their commitment to quality and sustainability. The rebranding aimed to connect with both local customers and those seeking high-quality, organic goods from trusted sources.
The impact was immediate: La Canasta Viva now stands as a go-to spot for anyone in Mexico City seeking fresh, organic products. Their new look, coupled with an enhanced e-commerce presence, has helped them continue to build a loyal customer base while expanding their reach both in-store and online.
