GRUPO
ABASCAL
(CDMX · MX · 2020)
(DIGITAL STRATEGY)
Grupo Abascal is a legacy built on flavor, trust, and time. With decades of experience in the import and export of high-quality food products, this family-owned brand has become a cornerstone of excellence in the Mexican market — blending tradition with the future of food distribution.
CREDITS
BRANDING
KARLA HEREDIA
CODING
HUGO GONZÁLEZ
PHOTOGRAPHER
SOFÍA GONZÁLEZ
We were invited to be part of their digital evolution. Our mission: translate a long-standing family heritage into a refreshed digital identity that felt both current and timeless. We designed a new brand image, developed their provider platform, and created a digital space that feels familiar — as if it had always been there. Nostalgic, elegant, and intuitive.
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ABOUT
This transformation was more than just visual — it was a shift into the digital era without losing the soul of a company deeply rooted in quality and human connection. Grupo Abascal is now positioned to continue growing, with a brand presence as solid as its reputation.
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