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GRUPO

ABASCAL

(CDMX · MX · 2020)

(DIGITAL STRATEGY)

DESIGN TEAM.

KARLA HEREDIA

CODING

HUGO GONZÁLEZ

PHOTOGRAPHER.

SOFÍA GONZÁLEZ

CREDITS.

Creating an “undesigned”, Warm and Comforting Space That Will Feel Like Home Rather Than Apartment

Grupo Abascal, where tradition meets excellence. With decades of experience, we are a revered brand, deeply rooted in the import and export of long-lasting, high-quality food products. Our journey, rich in history, is fueled by a relentless commitment to quality and a passion for delivering the finest foods to your table.

The objective of the company's brand design was to highlight its family brand history and product quality by creating a new image that seems that it has always been. It is nostalgic, elegant and current.

HIGHLIGHTS.

DIGITAL TRANSFORMATION

ABOUT.

Share information on a previous project here to attract new clients. Provide a brief summary to help visitors understand the context and background of the work. Add details about why this project was created and what makes it significant. 

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